The World’s Best Airport: Behind the Curtain of Marketing and Communications at Changi
Consistently voted the world’s best airport and with new developments in train including terminal four and the Jewel ‘lifestyle destination’, plus a starring role in the blockbuster movie Crazy Rich Asians, Changi is a marcoms dream.
It now serves more than 100 airlines flying to 400 cities in 100 countries worldwide. Every week, more than 7,000 flights land or depart from Changi – one every 80 seconds – effortlessly and efficiently in true Singaporean style, making it the envy of the world.
But the path to success has been long and winding, as witnessed by the group senior vice president of corporate and marketing communications Ivan Tan. He has been with Changi for a decade – before that coming from an agency and client background with with Weber Shandwick and SingTel respectively – and has guided the messaging along the way.
Tan will sit down with Mumbrella Asia publisher Dean Carroll to talk about the many ups and some of the downs. This question and answer session promises to provide a revealing and insightful glimpse behind the curtain at Changi.
Moderator Carroll is an experienced British journalist, who has worked in a number of international markets including Singapore, Australia, Dubai, Switzerland and the United Kingdom. As well as his media work, he is also a published academic.