Tattoos tell story of Chinese badminton star Lin Dan for Intel

The Beijing office of ad agency JWT has created a series of online films for Intel that invite viewers to ‘Look inside’ to find love, belief, courage and power.

JWT film

The films, directed by Hailong Li, feature two time Olympic champion and five time world champion badminton star Lin Dan whose tattoos tell the story.

The five stars on Lin’s lower left arm signify his ‘Gold’ Grand Slam, when he earned an Olympic Gold and four worldwide titles in one year.

On his lower left arm are the initials of his wife Fang Fang, herself a former world champion. Lin’s own initials, topped by a lopsided crown, are on the back of his neck.

The tattoo on his upper right arm reads “Until the end of the world”, the theme song from Slam Dunk, Lin’s favorite anime film.

On Lin’s left upper arm is a tattoo of a cross that represents his bond with his grandmother, who visited him twice a week at the sports school where he lived from the age of nine.

Lin’s own initials are on the back of his neck.

“We wanted to allow Lin Dan’s tattoos to tell the public his story. As each story unfolds, we see how Lin himself looks inside for inspiration,” said Polly Chu, chief creative officer of JWT Beijing.


  • Creative:Polly Chu; Gary Wang
  • copywriter:Gary Wang; Theresa Ong; Tenten Ma
  • Producer: Amber Yu; Tetsu Bi
  • Director:Hailong Li
  • Production Company:  Draft and Real

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