Vanity metrics like a million views and a billion impressions still dominate marketing conversations – but it is high time we moved to measures that track quality and not quantity, argues Truly's Tara Hunt
By living life on his own terms, Piyush Pandey has proved you don't have to leave India to make your mark on the world – just one of the things that make him the greatest leader Indian advertising has ever seen, according to Publicis India's Bobby Pawar
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