Features Ravi Balakrishnan March 20, 2019 2

'Public service is not just charity; it's now a brand building tool' - Prasoon Joshi of McCann Worldgroup

In an interview on the sidelines of judging Adfest 2019 in Pattaya, Thailand, McCann Worldgroup India CEO and Asia-Pacific chairman Prasoon Joshi speaks to Mumbrella's Ravi Balakrishan about getting brand purpose right

China and India to be among top contributors to global adspend, says Zenith

DDB unveils new ‘timeless and timely’ visual identity

Nick Cummins of The Royals: ‘Why the world needs more ad agencies’

Zee Entertainment has Indian celebs asking ‘Where is my channel?’

APAC accounts for less than 15% of revenue for holding companies, says R3

Lazada aiming to dominate ecommerce in South East Asia and act as a ‘new brands incubator’

Coca-Cola India puts song lyrics onto bottles for summer campaign

Brandon Cheung promoted to CEO of McCann Worldgroup Hong Kong

Vice and Buzzfeed ‘started believing their own hype’, says Guardian boss

‘Rich in happiness’: Tourism Fiji promotes country’s positivity in M&C Saatchi campaign

GrowthOps announces $5m share buy-back

Tourism Malaysia calls a global pitch to meet ambitious revenue goals for 2020

What does ‘woke capitalism’ mean in Asia?

Don’t believe the hype – it’s a great time to be working in the marketing industry

If Elizabeth Warren became POTUS and broke up big tech, what would marketing look like?

You might be an advertising industry talent, but that doesn’t mean you have to be a ‘jerk’

Why are marketers buying into the millennial ‘faux-demographic’?

Are publishers right about brand safety and low CPMs when it comes to programmatic?

Nobody wins from a long pitch process, not clients and certainly not agencies

Can Japanese TV tidy guru, Marie Kondo, show marketers how to work smarter?

My media habits: Becca Ratcliffe of Jack Morton: ‘We just have a lot more crap to sift through’

Industry heroes: Alan George Lafley of Procter & Gamble – one of the ‘most lauded CEOs in history’

My media habits: Joey Khor of George P Johnson – ‘I find myself constantly searching for legitimate news’

How I got here… Essence’s Veli Aghdiran – ‘You can waste a lot of time trying to show you’re smart’

My favourite ad campaign of all time: Lincoln featuring Matthew McConaughey

My media habits: Rob Sherlock of ADK – ‘Nostalgia is dead and overrated’

The ‘mismatch between consumers and agency solutions’ – Victor Knaap of MediaMonks

My favourite campaign of all time: State Street Global Advisors’ ‘Fearless Girl’ from 2017

WPP boss off the couch, and telling TBWA where to go

Vogue Hong Kong puts Gigi Hadid on cover of first issue despite ‘squinty eyes’ scandal

Did Sir Martin Sorrell just apologise to the ad industry or was it an S4C spruik?

Is Gary Vaynerchuk going to censor his ‘potty mouth’ and stop swearing?

Four punches and a funeral: When death gets a chuckle

‘Everyone still hates briefs’ – says comScore boss and IAB chair Joe Nguyen

That Orange Vanilla Coca-Cola ad – from W+K – and its debt to Family Guy

When nihilistic chatbots hijack a toothpaste’s Valentine’s Day branding activation

‘Top industry strategist’ Oliver Tsai moves from Ogilvy to Isobar Taiwan

BBDO’s Mumbai office gets a new vice president

Dentsu Webchutney wins social and digital mandate for Britannia Timepass

Singapore VC funds Australian adtech firm Adgile Media’s Asia launch

Vijay Shenoy moves from digital specialist Wat Consult to Langoor

Former Buzzfeed Japan boss joins travel marketing firm Sojern in Singapore

BBH India wins the mainline and digital account for Audi

Uber hires The Hoffman Agency as its PR firm in Hong Kong

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