With pitches like Singapore Airlines and the Health Promotion Board taking the best part of six months, an enormous amount of time and resource is being wasted because too many agencies and too many decision-makers are involved in the process – claims Julian Barrans of TrinityP3
A special effects heavy black and white 1950s surf film shot in Hawaii with a techno soundtrack featuring a Herman-Melville-eque poem voiced in a deep Scottish brogue – it shouldn’t work, but it so does – writes Matthew Nisbet, Ogilvy Hong Kong ECD
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