Why is a 'strategic plan' more compelling than a plain old plan? Why does a 'strategic budget' sound more thought out and important than a budget? Brunswick Group's Edward Stephens investigates the ubiquitous S word
From life on the family farm in Greece as a child to working as an adult in the ad industry across the United States, Japan, Taiwan and Malaysia – Havas Media Malaysia CEO Andreas Vogiatzakis has seen it all
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