Opinion Dean Carroll April 22, 2019 4

Mumbrella Asia is six: Our best year yet

Mumbrella Asia is now celebrating its sixth birthday, so with that in mind general manager Dean Carroll looks back at the many highs and a few lows of the last 12 months – in what has, seen in the round, been the brand’s best year yet

Lazada on the lookout for a creative and branding agency

Tech-driven promotions build hype and generate sales around Avengers Endgame

Twitter grows data licensing revenue by 20%, and promises to take a more ‘proactive’ approach to online safety

Stuart Mills could face 2 years in jail or $5,000 fine after alleged altercation with security guard

Grey Group India campaign changes buffering symbol into a reminder for a breast cancer check-up

Coca-Cola encourages young Thais to speak their minds in new summer campaign

‘I have learnt more in the last 16 months than I did in the last five years’ – How I got here…Google’s Matthew Wigham

For marketers, programmatic should now be considered a ‘traditional’ marketing format

Red Bull and VMLY&R recycle cans to light up playgrounds in Vietnam

Mindshare leads WARC’s ‘Best of the Best’ list for Asia

‘Get out and vote’, Indian brands tell their consumers during the general election

Circles.Life pokes fun at Singtel and Starhub in ad addressed to ‘telco friends in red and green’

Has the pitch process become self-destructive and obsolete?

Are ‘documercials’ the future of branded content?

‘We need to fundamentally change the way we think about advertising, marketing and channels’

Should we start thinking about ‘a world with no ads’?

Building a brand when all around you are losing theirs

What does ‘woke capitalism’ mean in Asia?

Don’t believe the hype – it’s a great time to be working in the marketing industry

If Elizabeth Warren became POTUS and broke up big tech, what would marketing look like?

How I got here…Campaigns & Grey’s John Lucas – ‘I switched from basketball jerseys to long-sleeved shirts and neckties’

‘I remain phone-free until I get to the office’ – 24 hours with…Burda’s Talia Jackson

My favourite ad of all time: DeBeers ‘A diamond is forever’ from 1938 onwards

‘Solving problems and creating new ones’ – 24 hours with… LSI’s CEO Lital Shoshan Idel

Industry heroes: Tommy Dewar – ‘a man who was constantly living the brand’

‘If I could choose a super power, it would be to not need sleep’ – 24 hours with…Amnet’s Joyce Seah

‘Awards are the best retention tool we will ever have’ – Mark Tutssel of Leo Burnett

‘You can’t be sure of design until you bring in a user to test it’ – 24 hours with…Eugene Boey of Section

Pepsi is ‘lost in space’ (advertising) again – just don’t mention the ‘orbital billboards’

Unusual gift campaign: Forget chocolates, buy your loved ones health insurance instead

I don’t like Rugby (Sevens). Oh no, I love it

The time the agency sex pest didn’t get away with it

The weird and wonderful work from Adfest in Pattaya – you won’t believe your eyes

Will blogger ‘Nas Daily’ retain his infectious positivity once he actually lives in Singapore?

WPP boss off the couch, and telling TBWA where to go

Vogue Hong Kong puts Gigi Hadid on cover of first issue despite ‘squinty eyes’ scandal

Hiip acquires BP Network to become ‘leading KOL platform in SE Asia’

Entropia hires filmmaker Goh Poo Eik as experiential creative director

Essence launches an innovation, research and development hub

Era Myanmar born out of country’s ‘first agency merger’

GoBear hires APAC marketing veteran Nelson Allen as CMO

Bus ticketing service redBus hires M&C Saatchi for Indonesia market

New hire and promotion at OMG to strengthen its ‘outcome based offering’

Maureen Gomez returns to Publicis Groupe Malaysia as chief talent officer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

SUBSCRIBE