Features Dean Carroll August 13, 2018 4

Ogilvy CEO John Seifert talks 'refounding', Martin Sorrell, #MeToo, China, awards, AI, bad clients and consultancies

In his most in-depth interview ever, the Ogilvy worldwide CEO John Seifert – who has been at the agency for 39 years – discusses a wide range of topics with Mumbrella’s Dean Carroll

OMD extends media deal with games developer Activision to Asia Pacific

BBDO Japan tackles stereotypes in first work for HP Spectre laptop

Shannon Dix leaves Accenture to join Wunderman as Singapore CEO

Online retailer Grofers tempts consumers with 60-second deals in Instagram campaign

Jewellery brand Tanishq takes light-hearted dig at Indian men who leave all the work to their wives

WATConsult facing ‘complex’ market as agency picks up digital account for Domino’s India

New APAC marcoms director at Havas – as Arundhati Saha joins the agency

‘Lazy’ Indonesians told to ‘lift the nation’s dignity’ in Grey campaign for pharma company

Iflix to co-produce Indonesian movies in deal with entertainment platform Wattpad

Facebook snaps up more live football with three year deal to stream La Liga in India

Havas APAC turns focus on North Asia in bid to ‘scale quickly’ in Japan and Korea

Busy breakfast-skipping Thai mums urged to take time out in campaign from Kellogg’s

The vague role of ‘copywriter’

Pitch invasion: how agencies disrupt their own pitches

Alcohol versus cannabis marketing

Under-attack Snap must evolve quickly if it is to truly compete for ad dollars

Most ads are made for awards shows rather than real people, who might buy products

The PR industry still struggles with ethics when ‘juicy retainers’ are involved

Amazon is building a marketing ecosystem, but ‘brand stories’ belong to agencies

Newsbots and robot reporters are coming: Will they help or hinder human journalists?

Industry heroes: Anselmo Ramos

How I got here… Ryan Jackson, Percolate Galactic co-founder

Audience fragmentation is old news – ‘TV is now everywhere’

24 Hours with… Sumati​ ​Nagrath of Tickled Media

How I Got Here… Lindsay Pattison, WPP global chief transformation officer

My favourite ad of all time: Honda’s ‘Grrr’ from 2004

24 Hours with… Jamie Meldrum of Kiss 92 and One FM 91.3

How I got here… Mary Buenaventura, president and CEO of OMG Philippines

Crazy Rich Asians Hollywood film premiere results in spelling disaster for Singapore

The Renault ad that could actually be a public safety announcement

Laurier Super’s Mission Impossible ad from Vietnam might be better than the actual film

Parody video alert: This is Singapore

Calling all F&B companies – marketing guru Gary Vaynerchuk wants to barter with you

Where did you hear about us? Print, TV, website, word of mouth or armpit?

Did netball turn into wrestling? The curious case of the Market Research Society of Singapore tournament

What to do about sacked advertising grandee Tham Khai Meng? Write a celebratory listicle of course

Hashtag Interactive retained as social media agency for Civil Aviation Authority

Senior NBCUniversal executive lends backing to Asian Academy Awards

Weber Shandwick claims it is creating ‘a new agency model’ with The X Practice

Promotions at Outbrain following a ‘record year’ in Asia

CNN claims it is the top digital news brand across the globe

Happy Marketer picks up social media work for School of Public Policy

Shahid Nizami leaves Google to join HubSpot as APAC managing director

PHD Hong Kong appoints Florence Wong as managing partner, following ‘growth’

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24 Hours with… Sumati Nagrath of Tickled Media