Asian-based marketers frequently have to contend with criticism that their content is safe and 'vanilla'. But how can they innovate both digitally and creatively when Western-based head offices still get the final say on content and budgets, asks LinkedIn's Daniel Hochuli
Having once believed creativity to be the domain of humans alone, Tobias Wilson now feels we might one day soon reach a moment clients won’t have a choice but to replace underperforming people with machines – unless those working in the industry take action now
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