Gillette’s ‘toxic masculinity’ ad is ‘opportunistic and hollow’ – it will alienate its customers, but please #MeToo movement

It’s a good example of a brand misunderstanding the power (and in this case, the meaning) of its own big idea and coming up way short by making advertising for everyone rather than for its defined, loyal target audience – argues adland veteran David Mayo

Mumbrella Asia Travel Marketing Summit launches – with Cathay Pacific and Changi speakers