In an era of increasingly deficient attention spans, creatives are finding themselves working with ever tightening time-formats – but this shouldn't be something to be scared of, writes BBH's Arthur Tsang
Asian-based marketers frequently have to contend with criticism that their content is safe and 'vanilla'. But how can they innovate both digitally and creatively when Western-based head offices still get the final say on content and budgets, asks LinkedIn's Daniel Hochuli
Sign up to our free daily update to get the latest in media and marketing
