Features Dean Carroll May 16, 2019 4

Gary Vaynerchuk plans to ‘break advertising’ and to buy his own iconic consumer brand – like Snickers

The marketing force of nature that is Gary Vaynerchuk sat down with Mumbrella’s Dean Carroll to talk about his plans for VaynerMedia’s domination in Asia, following the agency's launch in Singapore

Huawei ‘monitoring the situation’ as impact of US trade dispute spills over to the handset market

Crowdsourced Hong Kong Tourism campaign from Grey brings in in 30,000 pictures

Citroën picks Havas Creative as it prepares to launch in India

Chinese smartphone brand OnePlus ropes in Robert Downey Jr for new campaign

The flying whale of retribution smacks annoying people in new ad for FilGood from BBH China

Alibaba grows revenue by 51% – deemed world’s second largest retailer by Kantar’s BrandZ

Design Army’s new campaign for Hong Kong Ballet fuses Ravel’s Bolero with basketball and kung fu

VaynerMedia launches in Singapore with goal of becoming ‘next big thing’ and motto of ‘trend is our friend’

Facebook’s ‘Thumbstoppers’ program pushes Indian agencies to create sub-10 second films

TSLA wins account for Singapore-based food startup Grain

FCB Jakarta creates Ramadan-themed film for Oreo on the joy of gifting

Ikea announces pitch for SE Asia creative business – incumbent BBH in the fray

‘I see only positives here’ – Whalar’s Matt Sutton on the possibility of ‘likes’ being disabled

Why Instagram hiding ‘likes’ could be the reset button the world needs

Droga5 and Accenture together can create ‘a blueprint for a new comms industry’

Mumbrella Asia is six: Our best year yet

Has the pitch process become self-destructive and obsolete?

Are ‘documercials’ the future of branded content?

‘We need to fundamentally change the way we think about advertising, marketing and channels’

Should we start thinking about ‘a world with no ads’?

Changi Airport comms chief Ivan Tan on marketing ‘the world’s best airport’

Cathay Pacific’s Edward Bell on the airline’s new ‘Move Beyond’ rebranding

Nitin Darbari on P&G’s new ‘Thank You Mom’ campaign and purpose-driven branding

Industry heroes: Alex Bogusky of CP+B – ‘he embodies the renegade spirit of creativity’

‘I moved to Yangon sight unseen’ – How I got here…Era Myanmar’s Anthony Larmon

Industry Heroes: Edward Bernays – ‘the context of his work cannot detract from his mastery of human motivation’

How I got here…Campaigns & Grey’s John Lucas – ‘I switched from basketball jerseys to long-sleeved shirts and neckties’

‘I remain phone-free until I get to the office’ – 24 hours with…Burda’s Talia Jackson

The strange tale of Cheryl Goh’s job interview for the marketing role at Grab – involving 4 mojitos

Did you celebrate Alibaba Day? It’s all about ‘family, the future and the Ali spirit’

S4 Capital Singapore launch: The party of the year? Well, Sir Martin Sorrell left after 20 minutes

Nas Daily explains to Singaporeans why Facebook’s algorithm rules have to be followed like ‘the law’

Pepsi is ‘lost in space’ (advertising) again – just don’t mention the ‘orbital billboards’

Unusual gift campaign: Forget chocolates, buy your loved ones health insurance instead

I don’t like Rugby (Sevens). Oh no, I love it

The time the agency sex pest didn’t get away with it

Esther Yue leaves Dentsu to join McCann Worldgroup in Shanghai

VMLY&R Asia combines forces with data science specialist ada

BBDO India appoints Suraja Kishore as CEO

Singapore-based BandLab Technologies buys NME and Uncut

Paulo Correa promoted to CD at Grey Philippines

Hong Kong-based PR agency Sinclair joins independent network Tribe Global

Havas Group consolidates its PR businesses under ‘micro agency network’ Red Havas

Essence hires Asia Pacific VPs for media planning and activation

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