Number of tourists coming to Singapore swells, but did STB marketing play a role?

My favourite ad of all time: The Guinness ‘Surfer’ from 1999

A special effects heavy black and white 1950s surf film shot in Hawaii with a techno soundtrack featuring a Herman-Melville-eque poem voiced in a deep Scottish brogue – it shouldn’t work, but it so does – writes Matthew Nisbet, Ogilvy Hong Kong ECD