Opinion NICOLE MCMILLAN June 19, 2019

Mumbrella Asia Awards jury chair Nicole McMillan: ‘The most difficult-to-win awards are the most meaningful’

With the annual Mumbrella Asia Awards now open for entry until August 1, the Mars vice-president of marketing for Asia, Australia, the Middle East and Africa – and awards jury chair – Nicole McMillan maps out what she wants to see from this year’s entries

UM bags global Mattel media AOR on the back of ‘true network win’

StarHub celebrates the ‘founding mothers’ of Singapore in National Day-themed campaign

Singtel commissions original song ‘In Return’ for its latest National Day campaign

SK-II returns to marriage pressure theme with docu-series featuring journalist Katie Couric

Further redundancies at the Singapore operations of Dentsu Aegis Network

Nicolas Menat appointed to newly created chief client officer role at Publicis Groupe APAC

Tomorrow Shanghai’s first AirAsia campaign encourages travellers to wander off the beaten path

Vice appoints Genie Gurnani as head of creative for Asia-Pacific

Carol Lam promoted to CCO at Publicis Groupe Hong Kong

Dentsu Aegis Network’s Merkle takes majority stake in Indian analytics firm Ugam

China Airlines campaign encourages travellers to look beyond cliched souvenirs

Marketing services M&A deals slump in Asia-Pacific and China according to R3

Should the ad industry move from being problem solvers to problem acknowledgers?

Is copywriting a dying craft?

Banks have more personal data than anybody, but why don’t they use it in their marketing messages?

What stories of hidden secrets and hypocrisy tell us about marketing

The damage to Brand Hong Kong – ‘Asia’s World City’ no longer, as Singapore comes to the fore in its place

Advertising is no longer a ‘petri dish of creativity’ – so the talent is going elsewhere, like to Apple

‘Country of origin’ becoming a touchstone for Asian brands

The ‘mythical’ head of marketing – Seth Godin unpacks why CMOs only last 18 months in jobs

‘We’re relatively small so decision making is fast and easy’ – 24 hours with… VaynerMedia’s Avery Akkineni

Alex Bogusky in interview: CP+B is ‘an assembly line with a fucking brutal quality assurance process’

My media habits: Kate McFarlane of Sassy Mama – ‘One of my son’s first 10 words was probably Google’

‘Adrenaline kicks were as vital to me as air’ – How I got here… MullenLowe Group’s Vincent Digonnet

My media habits: Matt Sutton of Whalar – ‘I caught FOMO about a decade back’

My favourite ad of all time: Petronas’ ‘Tan Hong Ming’ Merdeka Day film from 2007

‘I find consumer trends fascinating’ – 24 hours with…Rakuten Marketing’s Leo Wang

My media habits: Justin Peyton of Wunderman Thompson – ‘I have fully cut the cord’

The Straits Times sees a business opportunity in ‘fighting fake news’ courses

Gary Vaynerchuk questions the relevance of Cannes Lions and work that ‘no human ever sees’

Škoda targets drivers who sleep in their cars – with zen monkeys ad by Publicis

Singapore is the futuristic city setting for Westworld season 3

The strange tale of Cheryl Goh’s job interview for the marketing role at Grab – involving 4 mojitos

Did you celebrate Alibaba Day? It’s all about ‘family, the future and the Ali spirit’

S4 Capital Singapore launch: The party of the year? Well, Sir Martin Sorrell left after 20 minutes

Nas Daily tells Singaporeans Facebook’s algorithm rules are like ‘the law’

Bates CHI & Partners places ‘dynamic duo’ at the helm in Indonesia

Streaming service iflix secures investment ‘in excess of US$50 million’

FCB KL picks up new business Sharp, RHB and ICLIF

DIA Brands wins business from Singapore’s ICA

OMG programmatic vertical head Anil Pandit leaves for Publicis Media

Former Adobe South Asia MD Kulmeet Bawa takes on regional role at Resulticks

Oppo India hires ex-Samsung category head as marketing VP

Baidu and Snap Inc renew outbound advertiser-oriented sales partnership

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