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‘Ad agencies helping drive reform in Myanmar’

Matthew Godfrey

Matthew Godfrey

Despite ongoing political tensions in Myanmar, the influx of advertising companies and brands is helping to drive the process of economic reform, the head of a newly launched ad network has said.

Matthew Godfrey, regional president of Y&R – which officially launched in Myanmar last week – told Mumbrella that “the process of change” in Myanmar is on the right track, and the more ad agencies open for business in the country, the less likely the troubled days of old will return.

“Myanmar’s political leader has been in the White House. Japan is taking steps to free the country from debt. The process is on the right track. The greater the prosperity in Myanmar, the faster reform will happen. And as an industry, we see what we’re doing as part of that process of change.”

Y&R launched in Myanmar through a partnership with K-Noke Advertising to form Y&R Yangon, one of the first majority-owned network agencies in Myanmar.

Y&R follows the likes of Ogilvy, JWT and Dentsu into the Southeast Asia country of 55m people.

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