Anti-suicide bridges, bomb apps and flying supermarkets – marketing technologies of the future revealed at Mumbrella 360

Mumbrella 360 logoThe latest technology available to marketers is to be showcased at the Mumbrella 360 conference in Sydney next month.

Cheil, the Korea-headquartered agency that shot to fame in 2011 by winning a grand prix at Cannes with a virtual supermarket in a Seoul subway for client Homeplus, is to deliver a presentation on the technology available to marketers now and in the future.

In recent months, Cheil was behind innovations such as a bridge that ‘talks’ to people to prevent them from jumping off it, a flying supermarket and a ‘bomb’ app that is persuading young Koreans to have Dunkin Donuts for breakfast.

A video outlining Cheil’s ‘Bridge of life’ can be viewed here.

The talk will be given by Peter Wilson, Cheil Australia’s head of retail, who joined the agency from GPY&R Sydney’s retail arm Ideaworks earlier this year. Wilson will discuss the way in which advertising has moved away from a focus on Madison Avenue and towards a technology-led approach typified by much of the cutting edge work being created in Asia.

Cheil’s presentation will run in the newly introduced Asia stream at Mumbrella 360, created with the support of strategic partner Destination NSW and Vivid Sydney.


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