FYI

Havas Media India wins Simmtronics

Media agency Havas Media is reporting having picked the media planning and buying account for technology firm Simmtronics in India.

The announcement:

New Delhi, May 21, 2013: Simmtronics, the technology giant ranked as the number three tablet manufacturing company in the world, has awarded its media duties to Havas Media India.

The account size is pegged at about US$ 9 million. Speaking on the appointment, Mr. Indrajit Sabharwal, Managing Director, Simmtronics said, “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customized media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

“The Havas knowledge of the Mobile and Telecom industry was impressive. Moreover they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately”, added Smarth Bansal, Brand Manager, Simmtronics.

Anita Nayyar

Anita Nayyar

Commenting on the win, Anita Nayyar, CEO Havas Media Group India and South Asia said,  “It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them.”

“The past two quarters have been good for Havas with many new business aquisitions. With this win, we are very hopeful of keeping up this momentum through this quarter as well”, said Mohit Joshi, Managing Director, Havas Media India.

Simmtronics has 5 manufacturing facilities – 3 in India, 1 in Dubai and 1 in Singapore and  has sales offices in UAE, Thailand, Taiwan, Indonesia, Vietnam, Hong Kong, Macedonia, Republic of Moldova, India, UK, USA and Singapore. It is the only technology company in the world which manufactures from various computer components to a complete consumer product.

Simmtronics Semiconductors Ltd. has tied up with Digilife Distribution and Marketing Services Ltd (DDMS), a 100 per cent subsidiary of HCL Infosystems Ltd., to distribute its tablets in India.

Source: press release

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