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Mangham Gaxiola launches first campaign since settling Ogilvy legal dispute

Honest milkSingapore-based independent agency Mangham Gaxiola has produced its first campaign for dairy brand Greenfield’s.

It is also the agency’s first campaign since founder Stephen Mangham and Robert Gaxiola settled a legal dispute with Ogilvy over the poaching of a client.

The campaign, which broke yesterday, will run around the region starting in Singapore. The media schedule includes newspapers, magazines, online and outdoor – but no television. 

The campaign centres around the slogan, ‘Honest milk’.

Gaxiola, creative partner at MG said in a press release: “Greenfield’s aim is to deliver something fresher than just milk. They believe in their product and they strive to deliver both quality and integrity in everything they do. This enabled us to write a campaign that spoke plainly and very honestly.”

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