News

Thai telco fits wi-fi hotspot devices to dogs

Woof wi-fiThai telco Dtac has fitted dogs with wi-fi devices so that the people of Bangkok can enjoy free internet connections on the move.

Dogs wearing coats with hotspot devices around their necks were led around the busy areas of the Thai capital, where there was demand for their services.

The agency behind the campaign, which was designed to generate word-of-mouth and gain new subscribers, was ad hotshop Creative Juice Bangkok.

“It’s not just a hotspot with a WiFi signal anymore, it’s a new kind of hotspot that users can play and interact with,” a press release read.

Credits:

  • Campaign: Moving Wifi
  • Client: Dtac
  • Agency: Creative Juice Bangkok (TBWA)
  • Product or Service: Dtac Wifi
  • Chief Creative Officer: Thirasak Tanapatanakul
  • Art Director(s): Pitha Udomkanjananan and Thirasak Tanapatanakul
  • Planner: Nuntwarith Thairattana
  • Account Supervisor(s): Pongsuree Asanasen and Promsant Jithnasilp
  • Event Organizer: B-Point
  • Production House: Meour
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing