News

Asia represented in just three categories for Radio Lions

Just three entries from Asian countries made it onto the Cannes Radio Lions shortlist.

Lowe Singapore appeared most frequently for the Breeze Washing Detergent campaign, earning nominations in the Household and Scriptwriting subcategories. McCann Taguig was nominated for its campaign created for the Philippine Cancer Society. TBWA Singapore earned a nomination for scriptwriting for Lend Lease Retail Investments 1.

The list of shortlisted Asian entries:

Household

  • “Chocolate” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Orange Juice” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Strawberry Ice Cream” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Mustard” by Lowe Singapore for Unilever’s Breeze Washing Detergent

Public Health and Safety

  • “Press” by McCann Worldgroup Philippines Taguig for the Philippine Cancer Society
  • “Hold” by McCann Worldgroup Philippines Taguig for the Philippine Cancer Society

Scriptwriting

  • “Orange Juice” by Lowe Singapore for Unilever’s Breeze Washing Detergent
  • “Universe” by TBWA Singapore for Lend Lease Retail Investments 1’s 313@Somerset
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing