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Three Asian entries make Innovation Lions shortlist

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Dentsu Tokyo and Y&R Singapore are the only Asian agencies to have been shortlisted in the new category of the Innovation Lions in Cannes this week.

The week-long festival got under way in France over the weekend.

Y&R Singapore’s work for Guide Dogs Association for the Blind Singapore – an audio based mobile app for the visually impaired titled Guide Dots was one of 25 entries globally to make the Innovation Lions shortlist.

Dentsu Tokyo was shortlisted twice  – for its Vision Shift System for Sony and for its biosensor technology tool titled Necomimi.

Winners will be announced later in the week.

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