FYI

Attachmate Group hires Bench PR for APAC public relations duties

Melbourne-based PR agency Bench has picked up a number of Asia Pacific public relations assignments for Attachmate Group.

The announcement:

Melbourne, 31st July 2013: BENCH PR has been awarded the APAC lead agency role for NetIQ, Novell, SUSE and Attachmate, business units of the Attachmate Group, also adding a new senior consultant, Katie Peters to the team.

Kicking off the new financial year, the agency has extended its partnership with NetIQ, Novell, SUSE and Attachmate to include the coordination of their APAC PR and analyst relations function, working with Ogilvy in China and India, as well as PRAP Japan.

BENCH first started working with Attachmate and NetIQ in 2010 and then Novell and SUSE following the acquisition in 2011. Over the past two years, BENCH PR has successfully increased the profile of each of the business units in Australia and New Zealand through media relations and thought leadership activity.

Renata Nelipa, APAC marketing director, Novell, NetIQ, SUSE and Attachmate, said the company was very pleased with their partnership with BENCH PR, and naturally looked to the consultancy first when seeking a new lead agency in the APAC region. “We’ve been impressed by BENCH PR and the work the team has delivered for all four business units over the past couple of years. They’re proactive, they understand our business and our challenges. We’re excited to extend our relationship to further our brand building efforts across the APAC region,” she said.

To further support the team’s growing list of clients, Katie Peters has joined the team as senior consultant. Peters has 12 years PR experience having worked most recently in house for eyewear manufacturer and retailer Luxottica, and Microsoft Europe, Middle East and Africa.

BENCH PR was commended last year at the 2012 PRIA Golden Target Awards in the B2B Marketing category for its ‘Xero – The Small Business Hero’ campaign and listed by the PR Report as the 7 growing PR agency in Australia.

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