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GroupM tops APAC media buying rankings

APAC's biggest buyer

APAC’s biggest buyer

A survey of the size of media agencies in the region by buying power has placed GroupM’s Mindshare at the top.

The research, by French group RECMA, places Starcom in second – despite losing Procter & Gamble last year – and Mindshare’s GroupM sibling MediaCom in third.

At group level, WPP-owned GroupM is top, followed by Starcom owner Publicis Media and then Japan’s Dentsu.

The RECMA rankings in full: 

Rank

Industry share 2012

GROUPS of networks /
Media Organisation

Overall Activity 2012
US $ m

Overall Activity 2011
US $ m

Growth rate
12 vs. 11

1

34,4%

WPP / GroupM

19 448

15 606

24,6%

2

20,2%

Publicis / Publicis Media

11 441

9 803

16,7%

3

15,7%

Dentsu / Dentsu Aegis Network

8 898

7 192

23,7%

4

13,6%

Omnicom / OMG

7 663

6 869

11,6%

5

7,8%

Interpublic / Mediabrands

4 410

3 920

12,5%

6

2,3%

Havas / Havas Media Gr

1 275

1 088

17,2%

Rank

Industry share 2012

Global NETWORKS
(incl. Agency brands & sub-units)

Overall Activity 2012
US $ m

Overall Activity 2011
US $ m

Growth rate
12 vs. 11

1

14,5%

Mindshare GroupM

8 173

6 799

20,2%

2

11,7%

Starcom MediaVest  Publicis Media

6 593

5 294

24,5%

of which MediaVest

209

167

25%

3

9,4%

MediaCom  GroupM

5 314

4 080

30,3%

4

9,2%

OMD Omnicom OMG

5 194

4 693

10,7%

5

8,6%

ZenithOptimedia Publicis Media

4 848

4 509

7,5%

of which Optimedia

583

551

6%

6

8,5%

Carat Dentsu Aegis Network

4 785

3 462

38,2%

7

5,5%

MEC GroupM

3 126

2 638

18,5%

8

5,1%

UM Mediabrands

2 876

2 538

13,4%

9

4,6%

Maxus GroupM

2 581

1 842

40,1%

10

4,1%

PHD Omnicom OMG

2 293

2 043

12,3%

11

3,5%

Dentsu Media Dentsu Aegis Network

1 983

1 835

8,1%

12=

2,3%

Initiative Mediabrands

1 276

1 159

10,1%

12=

2,3%

Havas Media / Havas Media Gr incl. Arena

1 275

1 088

17,2%

of which Arena

0

0

13

2,1%

Vizeum  Dentsu Aegis Network

1 200

842

42,4%

13

0,2%

BPN Mediabrands

90

64

41,0%

91,3%

TOTAL 6 Groups /  15 networks

51 607

42 885

20,3%

2,7%

Other media entities owned by the 6 Groups

1 527

1 593

-4,1%

6,0%

Major Independents / US media departments

3 369

2 989

12,7%

100%

TOTAL Media Agency Industry

56 503

47 467

19,0%

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