Jenson Button keeps walking for Johnnie Walker

Marketing agency Iris Singapore is behind a new short film for Johnnie Walker to promote its sponsorship of the Vodafone McLaren Mercedes F1 team. The one minute, 30 seconds film features McLaren driver Jenson Button.

The film, produced by Firecracker Films in the UK, sees Button walk through a variety of settings and end up in a car with fellow F1 driver Mika Hakkinen, who drives away. The car number plate features the hashtag #ImNOTdriving.

There is also a behind-the-scenes version of the film, in which Button talks about his experience making the film.

Iris is now working on another film to promote Johnnie Walker’s associations with Formula One in time for the Singapore Grand Prix.

The release of this film comes less than a fortnight after a Johnnie Walker ad in China was criticised in social media for being in “bad taste” for featuring Bruce Lee. The late Kung Fu star was famed for his avoidance of alcohol.


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