News

Samsung tells love story through the lens of a Galaxy camera phone

Wind chimes in a bakerySamsung has created an eight-episode web series based in the style of a Korean drama to promote its new Galaxy S4 mobile device in Malaysia.

The series, directed by Korean Jang Jae Hyeok, tells the story of a Chinese girl and a Malay boy in love. It is shot partly through the lens of a Galaxy camera phone.

“With the Galaxy S4, Samsung has taken smart devices another step closer to a more human experience, said Eric Cruz, ECD at Leo Burnett Malaysia, the agency behind the campaign. “So we thought: What better way to express the GALAXY S4, a human phone, than with an essentially human story, a love story.”

“The GALAXY S4 really was the emotional core for this love story. It reflected both characters and in the end becomes a living testament to their love.” he added.

The series features local actors Koe Yeet and Ahmad Nabil and guest stars Samsung Galaxy S4 brand ambassadors Liyana Jasmay and Awal Ashaari.

The trailer

The first episode

The second episode

Credits:

  • ECD : Eric Cruz
  • ACD : Kevin Larken
  • Writer : Derek Yeo, Kevin Larken, Ng He Xiang
  • Art Director : Joshua Lim, Foong Mee Yee, Eric Cruz
  • Designer : Foong Mee Yee, Yap Yi Ling
  • Agency Producer : Iskandar Siva
  • Client Servicing : May Song, Raymond Leong
  • Photography: Studio DL
  • Photographer: Quah Kwan Guan.
  • Production House : PRS Films
  • Director : Jang Jae Hyeok
  • Director of Photography : Byun Jae Kun
  • Executive Producer : Fahzwan Fah Soong Thung, Kim Ha Yeon
  • Producer : Song Jae Bok
  • Edit House : VHQ Post
  • Music Production : Canang Studio
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing