News

Sony Mobile: water is my friend

Water is my friendSony is running an animated cartoon on YouTube to promote the water-resistant qualities of its mobile phones in Hong Kong.

The video, which runs at almost three minutes long, uses music supplied by Sony’s music arm. The song Stricken Chord is performed by local band Lil’ Ashes.

There are a number of versions of the video, which states at the end that more are to follow. Another version does not feature commentary, with the song dominating the video.

The campaign also has its own Facebook page.

Creative was by Turn, and production was by Axis Studio.

Credits:
Creative director: Tony Hon
Producer: Iris Li
Animators: Siaw Yee Pang, Chris Wong, Alex Szeto, Joe Wong, Kathy Choi
Music: Jonathan Wut and Pollie Tong from Lil ‘Ashes

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