StarHub invites Singaporeans to co-create new version of National Day Parade theme song

Official theme song: unpopular

The official theme song: unpopular

In a tactical stunt ahead of Singapore’s National Day Parade, StarHub has invited Singaporeans to help produce an alternative anthem to celebrate the country’s birthday on 9 August.

The official anthem for this year’s NDP has been widely lampooned in social media by Singaporeans, and the local telco has teamed up with popular blogger Mr Brown to come up with a new version with the help of the public.

From today until 8 August 2013, Singaporeans can visit StarHub’s Facebook page or Mr Brown’s blog to share what they feel makes Singaporeans Singaporean. They can also tweet their comments with the hashtag #singaporeanness.

The new “by the people, for the people” song will be posted on StarHub’s Facebook and YouTube channels.

Wang Li-Na, StarHub’s head of consumer marketing, said: “Given our obsession with National Day songs, StarHub felt that it was timely for us to celebrate all those things that make us Singaporean this National Day, in the form of one song that will bring out the true flavour of Singaporean-ness.”

“We chose to work with Mr Brown because he is truly a Singaporean at heart. He has an intimate feel for all things Singaporean and brings his views to life with a creative wit which Singaporeans can easily identify with and appreciate,” said Wang.

View four National Day-themed videos from Starhub here:

The theme tune for this year’s National Day Parade has been rated as one of the worst of all time by the public.

The agency behind StarHub’s stunt was DDB Singapore.


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