FYI

Vietnamese dairy giant Vinamilk hires DDB

VinamilkDDB has won one of the biggest pitches of the year so far in Vietnam, taking on the account of dairy giant Vinamilk.

The announcement:

DDB Group Asia Pacific has announced it has won the Vinamilk 100% Fresh Milk account in Vietnam. One of the most prestigious brands in the country, and perhaps Vietnam’s most significant creative pitches for 2013, DDB won in a three-way pitch against Ogilvy & Mather and TBWA.

Daniel Gordon Jones, Managing Partner, DDB Group Vietnam said, “It was a challenging pitch and the team put in extra effort knowing the creative stature of this account. This is a big win, for any agency, and we’re very keen to start working on such an established Vietnamese brand.”

The agency has been appointed to develop the entire brand strategy for Vinamilk, including the creative production and execution of its communication campaign across multiple media including TV and digital.

“Winning the opportunity to manage the creative strategy for such a famous local brand is rare. In a market, which is growing rapidly, Vietnamese brands see the need to constantly evolve and stay relevant. We’ve already started working on the campaign and we’re really excited about what we have produced so far,” said John Sampson (Sam), Executive Creative Director, DDB Group Vietnam.

Source: press release

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