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Always hires Jeffrey Wu to bolster digital credentials

Jeffrey Wu

Jeffrey Wu

WPP-owned China field marketing agency Always has hired Jeffrey Wu as executive vice president to bolster its digital credentials.

Wu joins from digital auto specialist CIG Advertising, where he ran the agency as president.

His role is to build Always’ digital capability and run the Beijing office for Always.

Barry Leung, president of Always, said: “I have known Dr. Jeffrey Wu for years. I am really thrilled to have Jeffrey in our top management team. His digital expertise will further enrich our positioning of Total Field Marketing Solutions.”

Wu is vice chairman of the professionals panel of Effie Greater China and vice chairman of Effie Taiwan.

He said: “Digital marketing is now booming in China, and I believe the Digital Retail Marketing will be the future of clients in today’s mobile internet era. The success of Always is a legend in the industry. I am happy to get on this bullet train and to be a part of the winning team in China.”

The news comes a week after Always struck a deal with Japanese agency ADK to bring Japanese clients to China.

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