APPIES winners revealed

The ‘It’s more fun in the Philippines’ tourism campaign, ‘apology press conference’ by Snickers in Japan and Thailand’s ‘kid smoker’ were among the gold winners at the APPIES Awards.

Singapore emerged as the most awarded country and BBDO the most awarded agency.

The APPIES, which are run by the Institute of Advertising, Singapore, recognise the best marketing campaigns in Asia.

Chief judge Rohit Jawa, senior VP of global marketing operations at Unilever, praised the winners but noted: “Even with the best of the best, brands and agencies are still trying to figure out how to make digital fit in the marketing mix.”

The winners list in full:

Gold winners

Apology press conference, Snickers, Japan

Smoking kid Thailand, Thai Health

Be Positive, Action for AIDS, Health Promotion Board

From big ticket expenses to daily essential, NTUC Income Singapore

It’s more fun in the Philippines, Philippines Department of Tourism

Magnum “Fin’nomenon”, Unilever, Thailand

Moving SingTel’s image from being a traditional telco to an innovative multimedia company, SingTel, Singapore

Kiwi Sceptics, Air New Zealand

Flavours of life, Wrigley’s Extra, China

Recommended by those who care about you, Mariko, India

Silver winners:

• Adding romance to the Game of Thrones, parachute advansed body lotion, India
• The truth lies behind, Shabondama Soap, Japan
• National Night, Mentos, Perfetti Van Melle, Singapore
• Max Savings, Krungsri Bank, Bank of Ayudha, Thailand
• Knorr Noodle Gang’s Adventures, Knorr Noodles, Unilever, Pakistan

Best presenters

• Oliver Kittipong Veerataecha, chief strategy officer and innovation officer, Y&R Thailand (he has won this award for three years running)
• Jason King, group planning director, BBDO China
• Allen Eric, brand manager, Marico India
• Yousuf Rangoonwala, strategy director, BBH Asia Pacific, India
• Dhiren Amin, group planning director, McCann Worldgroup India
• Jean Madrid, senior brand manager, RFM ice cream, Unilever, Philippines
• Kristine Go, senior global digital brand manager, Unilever, Singapore
• Mikki Ravelo, global brand manager, Unilever, Singapore
• Nicole Sparshott, VP refreshment, SEA & Australasia, Unilever Thailand