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Mediabrands hires MRM’s Althia Yu as digital director in the Philippines

Althia YuMediabrands in the Philippines has hired a digital director from the direct marketing arm of IPG sibling ad agency McCann.

Althia Yu joins the media agency from MRM Worldwide, where she was digital director, head of media.

She will report to the deputy MD Mediabrands agency UM, Chito Jusi.

Jusi said in a press release: “Today, the role of data and its significance in brand marketing in the digital space can’t be undermined.”

“To this end, Althia’s data analytics capabilities to track, modify and evaluate a brand’s performance in the digital space as well as her strengths in search and social are invaluable assets. I am excited for her to come aboard and take the agency’s digital strengths to newer heights.”

In Yu’s career, she has worked at Nielsen, Philippine Survey and Research Centre and Astra Zeneca.

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