FYI

Optimedia Malaysia wins Inbisco media business

Publicis Groupe-owned media agency Optimedia has won the media account of Inbisco in Malaysia.

Inbisco produces coffee brand Kopiko.

The announcement:

August 21 2013 – Inbisco Marketing & Sales has appointed Optimedia in Malaysia as the media agency of record, without a pitch.

Under the Inbisco umbrella is the famous coffee, Kopiko Coffee which is manufactured by PT. Mayora Indah Tbk., one of the largest Fast-Moving Consumer Goods (FMCG) companies in Indonesia.

Kopiko is distributed internationally, particularly Inbisco Marketing & Sales Sdn. Bhd. in Malaysia and Inbisco (Singapore) in Singapore.

“Mayora’s products have a strong presence in the Malaysia market for quite a long time. As we continue to grow, the need for doing more strategic and aggressive marketing with the right media agency is a must. The confidence we have with Optimedia Malaysia since the first meeting with the management team, continues to grow each day,” said Frankie Tambington, Marketing Manager of International Operations of the Mayora Group.

Cassey Chow, Media Director for Optimedia Malaysia: “The agency’s culture and beliefs are ingrained in live ROI, real-time management, active understanding and dynamic engagement. Having a brand like Mayora demonstrates our strengths in the areas mentioned and accountability to propel us to greater heights.”

In Malaysia, Kopiko, Danisa, Choki Choki, are favourites among Malaysians.

Source: press release

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