Singapore makes wedding proposal to Finland in National Day campaign by Mentos

Chewy sweets brand Mentos has launched a music video for Singapore’s National Day in which the citystate makes a wedding proposal to Finland in an attempt to get more land.

The campaign coincides with the launch of the Mentos ‘I Love SG’ commemorative pack.

“The National Day Proposal is an epic plan to get Singapore more land by asking Finland to marry us. Why Finland? We have so much in common. We’re both rich and both well educated; And we’d like some of that land. I think Fingapore rolls off the tongue quite nicely,” said Maurice Wee, creative director at BBH Asia Pacific, the agency behind the campaign.


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