BBDO Guerrero appoints Dale Lopez as second ECD

Dale LopezOne of the creatives behind the popular ‘It’s more fun in the Philippines’ campaign has been promoted to executive creative director.

Dale Lopez has risen from creative director to ECD at BBDO Guerrero, and now shares the job title with Tin Sanchez. 

Lopez has risen from associate CD to CD to ECD in nine years at the agency.

David Guerrero, creative chairman at BBDO Guerrero, said, “It is clear that the Philippines is now regarded as one of the most thriving creative advertising communities in the region. The appointment of Dale is recognition of his part in the recent success of the agency and of the desire to create ever more successful campaigns. I am certain that both he and Tin will thrive with their new responsibilities”.


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