Marina Bay Sands reviews media

Marina Bay SandsSingapore casino giant Marina Bay Sands is reviewing its media account, Mumbrella understands.

The incumbent agency, Dentsu, is defending the account.

The client is believed to be looking for capabilities in both digital and traditional media.

The Japanese agency won the account two years ago. Before Dentsu, the account was handled by Starcom MediaVest Group. Prior to that, Mindshare held the business.

The account is estimated to be worth around US$15m in media spend.

Marina Bay Sands’ marketing department is led by Mark Juliano. He had not responded to Mumbrella’s questions at the time of writing.


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