Warc launches social strategy competition

Warc has launched a global competition to find the best examples of social strategy.

The grand prix winner of the Warc Prize for Social Strategy will get $5,000, and there are five special prizes worth $1,000 each.

A judging panel will be headed by Pete Blackshaw, global head of digital and social Media at Nestlé.

Blackshaw said: “Proving the link between social ideas, in all forms, and business results is one of the biggest challenges we face as marketers. I’ll be looking out for ideas that have social baked in from the start, and deliver meaningful results for the brands behind them.”

The special prizes are:

  • The Long-Term Idea Award for the best example of a social strategy that has delivered sustained success for a brand.
  • The Analytics Award for the paper with the smartest use of data to demonstrate effectiveness.
  • The Channel Strategy Award for the smartest use of media channels to deliver an effective social strategy.
  • The Low-Budget Award for the best example of a brand achieving business results on a marketing or communications budget under $1 million.
  • The Social Business Award for the best example of ‘upstream’ social strategy, or a business model built around a social idea.

David Tiltman, Warc’s content development director, added: “The Prize is broader than a social media competition. Its focus is social ideas – strategies to get people talking, participating, or recommending – and the results they achieve. The prize is channel-neutral – it is just as relevant to  campaigns that start in TV, or public relations ideas, as it is to specific social media strategies.”

The deadline for entries is 5 December.


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