FYI

Burson Marsteller launches ‘Being more’ brand positioning

PR agency Burson Marsteller has announced a new global positioning under the tagline ‘Being More’.

The announcement:

SYDNEY, Australia, October 14, 2013 – Burson-Marsteller, a leading global public relations and communications firm, today announced a new global positioning under the title of Burson-Marsteller, Being More, to coincide with the 60thanniversary of the company. Burson-Marsteller, Being More is an expression of the firm’s ambition to remain a leading ideas-driven, results-oriented communications company with a commitment to evidence-based communications.

Around the world, companies, organisations and individuals are pressed every day, in their own way, to succeed at Being More in highly demanding environments. Burson-Marsteller’s Being More positioning is a commitment to help clients meet their challenges and seize their opportunities by harnessing the power of the increasingly dynamic and highly-connected world of communications. It is both about Burson-Marsteller being more for clients as their trusted advisers, as well as a recognition that today’s communications environment demands more of everybody who operates in it. Burson-Marsteller, Being More is based on the belief that successful organisations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success.

“Being More is part of the Burson-Marsteller DNA,” said Harold Burson, the 92 year old founding Chairman of the firm. ”While Being More has recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future.”

In support of the new Burson-Marsteller, Being More positioning, Burson-Marsteller is rolling out a series of initiatives including:

  • Burson-Marsteller Conversations: A global thought leadership series of gatherings that will bring together many of the best minds in business, public policy and media to address important issues facing the world and our clients.
  • Burson-Marsteller, Being More Global Employee Training: This new training program is designed to ensure that Burson-Marsteller teams around the world learn the essential skills necessary to be more in today’s communications sector, including being more creative, savvy about digital and social media and growth-focused. For the first time, the firm has appointed a Managing Director of Global Talent Development to drive this global initiative.
  • Worldwide Strategic Leadership Team: The firm is creating a worldwide strategic leadership team to bring top strategic and creative leaders from different fields and regions to advise Burson-Marsteller’s clients. The firm announced the first member of this team is Jennifer Maguire Isham, a former President of the Tribeca Film Festival in New York City.  Isham previously worked for CNN as Senior Vice President of Programming. She joined CNN from ABC News, where she was an award-winning producer at Primetime Live. Other members of the team will be announced in coming months.

Source: press release

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