Cheil joins HK4As

Cheil logoThe Hong Kong chapter of the Association of Accredited Advertising Agencies has a new full member.

The Hong Kong office of Korean agency Cheil has signed up, becoming the 31st full member.

Aaron Lau, CEO of Cheil Greater China, commented: “As a relatively newcomer within the industry, Cheil has been transforming rapidly to fulfill its vision to becoming a new 21st century communications agency.”

“As an old guard of the industry, I am looking forward to working together with the HK4A’s to reignite the industry and nurture future talent so that we can raise the bar in creating innovative, breakthrough work.”

Cheil HK’s clients include Samsung, Moet Hennessy Asia Pacific, New Balance Asia Pacific, 3 Mobile, Jetstar and Life Nutrition USA.

It costs HK$60,000 in annual fees to be a member of the HK4As. To be eligible, agencies should have a minimum billing of HK$40m from at least three clients.


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