JWT and Always combine to launch shopper marketing division

Frank Bauer (left), Anand Kumar and Sanjiv Sharma (right)

Frank Bauer (left), Anand Kumar and Sanjiv Sharma (right)

Ad agency JWT has launched a shopper marketing division.

The unit has been formed by expanding WPP-owned Chinese field and activation agency Always and combining it with JWT’s consumer activation arm in Singapore.

The new hub, called JWT Always, will be housed within JWT’s Singapore office and run by the agency’s CEO Frank Bauer.

JWT Always is already up and running in Taiwan, having launched in May, and will roll out in Southeast Asia through the Singapore office.

Sanjiv Sharma has been appointed MD of JWT Always, and Anand Kumar as
GM. Sharma joins from Southeast Asian shopper and field marketing specialist 8 Group, while Kumar was previously with Advocceight. The duo will report into Bauer.

“We face amazing growth of an affluent and very informed, new consumer base and our multinational clients operating in Singapore and across Southeast Asia want strong brand ideas and consistent, integrated engagement solutions in one shop,” said JWT Singapore CEO Frank Bauer. “We are determined to expand and meet this need.”

Cai Hua, founder and chairman of Always, said: “Always is the unrivalled leader in China, and I’m excited to extend that expertise and service range to other Asian markets. Singapore is a sophisticated and highly competitive market, and the services we offer with JWT Singapore will give brands a critical edge in that last mile – the point of purchase.”


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