Monkeys chase man in regional ad for Caltex

Oil giant Caltex has launched a regional campaign to promote the qualities of its “clean” Techron fuel.

In one of the ads, a group of friends disturb a monkey sanctuary, but are able to escape thanks to the powerful properties of Caltex with Techron petrol.

The campaign runs across TV, online, print, outdoor and in-station. It was created by Y&R’s Singapore office, which handles the account globally.

Caltex brand manager Brian Fisher, said: “The cleaning powers of Caltex with Techron are already well-known thanks to previous campaigns. Last year we had ‘Clean’ which featured bubbles, and this takes ‘Clean’ to the next stage. This ad campaign from Y&R takes Techron to the wider market so that everyone can enjoy the benefits of using it in their engine, demonstrating Techron’s many benefits in an amusing and entertaining way.”

Farrokh Madon, CCO of Y&R Singapore, added: “The campaign delivers rational benefits in an emotionally engaging way. It takes Caltex down an interesting road in its brand journey.”


  • Agency: Y&R Singapore
  • Client: Chevron
  • Brand: Caltex
  • Client Brand Managers: Brian Fisher, Dorothy Cheong
  • Chief Creative Officer: Farrokh Madon
  • Creative Director: Jon Loke
  • Art Director: Katherine Khor
  • Copywriter: Colin Koh
  • Regional Brand Director: Pauline See
  • Agency Film Producer: Charmaine Wong
  • Film Director: Barney Chua
  • Production Company: Mojo Films (Kuala Lumpur Malaysia)
  • Production Company Producer: Keng H Poo
  • Post Production: Spice Shop (Bangkok, Thailand)

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