BBH holds hackathon to find ways to improve outdoor pursuits in Jakarta

BBH is staging a hackathon in Jakarta this weekend to find ways to improve outdoor pursuits in the congested Indonesian capital.

The announcement:

Creative Agency BBH Asia Pacific is hosting a first – of – its – kind hackathon this coming weekend (30 NOV – 1 DEC) that sets up a challenge to develop solutions to improve outdoor activity within one of the world’s most congested cities – Jakarta.

The #BajakJKT MakerLab is a two day creative challenge developed by Bartle Bogle Hegarty’s MakerLab in partnership with Arduino Verkstad.

The hackathon invites urban planners, athletes and engineers/developers to come together to develop solutions to lower or remove barriers to outdoor activity in Jakarta.

Jakarta is a city fraught with congestion – from poorly lit streets that are dangerous for runners, to heavy traffic and crowds that are not conducive to outdoor activity and exercise.

The output from the 2 day MakerLab will be a series of prototypes. One of these prototypes will be selected by a panel of judges from BBH and Arduino Verkstad to be further developed and installed in the city.

For details on the BBH Maker Lab, click here.

Source: press release


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