DDB wins pitch for 2014 Ad Summit Pilipinas

DDB Philippines has won a heavily contested pitch for the 2014 Ad Summit Pilipinas, the biggest ad event in the archipelago.

The Ad Summit is to replace the 40 year old event, the Philippine Ad Congress, and will take place in May 2014 in Subic.

DDB won the pitch in a field that included Havas Worldwide, McCann, Publicis Jimenez Basic, Gallardo & Associates, IdeasXMchina and Sinson Lascano Group.

The pitch judges included Ad Summit co-chairs Leo Burnett Manila ECD Raoul Panes and Straight Shooters COO Madonna Tarrayo, DM9 JaymeSyfu ECD Louie Sotto, TBWA\SMP creative director Jake Tesoro, BBDO Guerrero ECD Tin Sanchez and Y&R chief creative officer Badong Abesamis.

“As the official ad agency of the 2014 Ad Summit Pilipinas, we are tasked to develop and execute the event campaign, from brand identity down to its other creative merchandising permutations on various media channels,” John Lucas, DDB Philippines’ group MD told Mumbrella.


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