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Havas moves media and creative into the same building in Singapore

Communications group Havas has moved its creative and media operations closer together in Singapore, relocating the two operations under the same roof.

The company says the move is part of a plan to position itself as “the most integrated of all the communications groups”.

The relocation follows similar moves by the company in Paris and New York last year, and the rebranding of ad agency Euro RSCG and media brand Media Contacts and MPG under the Havas banner.

The Havas Group Singapore premises will be located at 80 Robinson Road and will offer an APAC production services hub, an “innovation laboratory” and a café.

The group of 160 staff includes agency brands Havas Worldwide Singapore, Havas Life Southeast Asia, Havas Worldwide Siren, Havas Media, Arena, Ecselis, Mobext, Havas Media International and Havas Sports & Entertainment.

“This philosophy of bringing media and creative agencies together is one already pioneered by Havas in other parts of the world. The new structure is designed to be client-centric, smart and agile and has already proved phenomenally successful overseas,” said Naomi Troni, CEO of Havas Worldwide Southeast Asia.

“The establishment of the Havas Village in Singapore – at the hub of our Southeast Asia operation – is an important strategic initiative in solidifying our footprint in the region to deliver effective and genuinely integrated marketing solutions for our clients.”

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