Philippines tourism ad review on hold as resources focus on typhoon recovery effort

Department of tourism, PhilippinesA verdict on the Philippines domestic tourism review has been put on hold, as all resources have been allocated by the government to the typhoon recovery effort.

The archipelago was hit by one of the strongest typhoons on record a week ago, killing thousands of people.

A decision on the Department of Tourism pitch, reported by Mumbrella in late October, was expected to be imminent with incumbent agency BBDO Guerrero defending the business in a pitch field believed to involve Dentsu Manila and Publicis Manila.

The pitch also had a media element, with Dentsu, OMD and Carat believed to be in contention.

BBDO Guerrero holds the international tourism account, and was behind the award-winning It’s more fun in the Philippines campaign.

The agency has said that, for now, there is no indication of how the country’s tourism messaging might change overseas in light of the tragedy.

BBDO Guerrero’s CEO Tony Harris told Mumbrella: “In all honesty it’s just too early to tell what the plans are. Ultimately, we shall be encouraging tourists here more than ever.”


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