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Pruksa real estate: mind beyond invention

Thai real estate company Pruksa has launched a corporate brand campaign, created by Y&R.

Pruksa adThe campaign will run out of home, on mobile and online as well as TV, and is part of a push by Pruksa to become a top-10 real estate company in Asia by 2018.

Oliver Kittipong Veerataecha, chief strategy and innovation officer at Y&R Thailand, said: “A strong brand should be built using an inside-out approach, shared values amongst all stakeholders from employees through suppliers and customers must be taken into consideration as demand for a reliable housing brand in Thailand is ever-increasing.”

“Thai people are seeking a strong brand that they can rely upon. ‘Mind beyond Invention’ therefore opens up a new conversation that engages and reflects a true leader promise for a better living experience,” he said.

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