Singapore gets tougher on illegal outdoor ads

The Singapore government is to cover public spaces with ant-stick paint to curb the number of illegal ads plastered on train stations and roads.

Between January and September last year, 248 fines were issued to companies for putting up illegal ads, which the authorities say leave unsightly stains on public surfaces after being removed.

The new measures come some months after a political satirist dubbed the ‘Sticker Lady’ was sentenced to three months of community service for placing stickers on the side of traffic lights and other public places.

Media agencies told Mumbrella in May that they needed to “tread carefully” with ambient media, given the government’s tough stance on posting ad stickers.

Sony Wong, Singapore CEO of Omnicom Media Group, told Mumbrella “Stickers are a good tactical platform, but only if done tastefully, respectfully and legally.”

“The sticker platform becomes a sticky issue when it is used in a way that it annoys people or is perceived as a nuisance,” he said.


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