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WeChat owner Tencent is China’s most valuable media brand

China Mobile is the most valuable Chinese brand, a study by WPP research group Millward Brown has revealed.

The telco giant is valued at US$61 billion, 21 per cent more than last year’s valuation, ahead of second placed finance firm ICBC.

The most valuable home-grown media brand in China is Tencent, owner of web portal QQ and the hugely popular mobile chat platform WeChat, which launched two years ago.

Tencent’s valuation has increased by 68 per cent to $33 billion – the fourth fasting-growing brand of Millward Brown’s top 50. The Shenzhen-based company, which went public just nine years ago, ranks third in the list.

Internet search company Baidu is the second most valuable Chinese media brand, ranking fifth, although its value has fallen by 12 per cent in a year, to US$19 billion.

The biggest casualty of the survey was alcohol brand Yu Liang Ye, which fell in valuation by 66 per cent, to $937m.

The fastest growing brands were dairy firm Yili and healthcare brand Sanjiu, which both grew by 86 per cent. Yili is valued at $5 billion, CR Sanjiu at $841 million.

The report found that Chinese brands trailed international players in terms of brand clout. The report reads: “While consumers bonded with Chinese brands on the basis of their price and ‘fame’, they find foreign brands stronger on meaningful difference – a key ingredient in a strong brand.”

It also found that the Chinese brands that are the most successful overseas are Lenovo, Air China and China Eastern, which get the highest proportion of their revenue from abroad.

For the full list of the top 50 most valuable Chinese brands, click here.

Watch a video summary of the top 100 Chinese brands.

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