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DMG’s Miranda Dimopoulos named executive director of IAB SEA Singapore chapter

Miranda DimopoulosThe Singapore chapter of the Interactive Advertising Bureau Southeast Asia has a new executive director – Miranda Dimopoulos.

The well-connected Australian leaves her post as Southeast Asia content director of Digital Marketing Group – the company behind digital event Ad:Tech – to take the top job at the industry body.

Dimopoulos succeeds Mohan Mahapatra in the executive director role.

She joins the IAB with a brief to grow digital’s share of the advertising market in Singapore and Southeast Asia, which is still relatively low despite high digital device penetration and use in the region.

She said: “I want to see the IAB become even more relevant in its membership services and increasingly dynamic so that we can achieve our vision of an interactive advertising industry that delivers 20 per cent of all marketing expenditure by 2020.”

Dimopoulos joins a leadership council chaired by Wendy Hogan, head of CBS Interactive Asia Pacific, and LinkedIn Asia Pacific and Japan senior director of marketing solutions Oliver Legrand, the vice chairman. 

Hogan said: “Miranda has an infectious passion for digital marketing and interactive advertising. She has a wide knowledge gained from years of experience in this rapidly evolving sector and is held in high-regard internationally. We are very pleased that she has accepted this leadership role in the IAB.”

Legrand noted that 2014 would be a crucial year for the IAB, as it continues to focus on promoting online ad spend and on nurturing digital talent.

He said: “We are thrilled to have Miranda join the IAB Singapore. Through her previous experience Miranda brings the exact skills the IAB requires for our next stage of growth. Miranda will work closely with the IAB Leadership Council and the IAB membership base to deliver on our 2014 strategy.”

In Dimopoulos’ career, she has worked at Publicis, where she ran new business globally, and Publicis Mojo in Melbourne.

She is also co-chairman of the board of advisors for the IAM Wednesday (formerly Web Wednesday) digital events in Singapore.

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