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Mumbrella conference recap: why is Australia ‘off the radar’ for the rest of the region?

In this video recap from the Mumbrella360 conference in Sydney, Mumbrella Asia’s Robin Hicks hosts a panel including John Zeigler, chairman and CEO of DDB Group Asia Pacific, India and Japan, STW’s COO Chris Savage, Neil Stewart, global chief client officer for for Maxus and Simon Pestridge, VP marketing, Nike Greater China.

The panel discuss the most important things they’ve learned this year, why more Australians aren’t keen on a career in Asia, why Australia is “off the radar” for the rest of the region, and why Asians look at Australia like Australians look at New Zealand.

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