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Sidharth Loyal leaves Singapore for strategy role at Innocean Australia

Sidharth Loyal

Sidharth Loyal

Sidharth Loyal, the former regional business director at Saatchi & Saatchi Singapore, is moving to Australia to head up planning at Korean agency Innocean Worldwide.

Loyal – also known as Sid – leaves Trium Advertising and Marketing, an agency he founded almost three years ago, to move to Sydney.

In Loyal’s career, he has worked at DDB Singapore and Wieden + Kennedy in India, and he set up the Account Planning Group of India.

Innocean Australia MD Mike Morrison said “ you must be patient it’s easy to hire in haste and repent afterwards. We are a small but potent agency, waiting for key talent is critical.”

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