FYI

Vizeum wins BMW in Korea

Media agency Vizeum has announced winning the media account for BMW in Korea.

The announcement:

South Korea, 27 January 2014: Vizeum, the global communications specialist focused on connections that count, today announced their appointment to the strategic media planning and buying account for BMW Group in South Korea, overseeing the BMW and Mini brands.

Founded in 1916 in Germany, BMW is one of the world’s leading premium automobile manufacturers. It currently holds and maintains its position as the leading luxury vehicle importer to the South Korean market.

“BMW Korea team would like to pass on its genuine appreciation to Vizeum and the whole team for their huge effort and investment into the pitch process.” said Jae-Joon Lee, Brand Management and Sales Director of BMW Korea.

Kristian Barnes, CEO of Vizeum Asia Pacific added: “It’s fantastic that our team in South Korea has won one of the most successful automobile brands in the world. Our task will be to work closely with BMW to keep innovating – focusing on those vital connections between brands and people to hold their position as number one importer in the sector.”

“The team showed incredible understanding of the brand through in-depth analysis of BMW and Mini. They demonstrated their media expertise in the pitch which led to a very positive result! I look forward to working with the team to put that thinking into action to achieve great things for BMW in South Korea.” said Rob Hughes CEO of Dentsu Aegis Network North Asia said.

Source: press release

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