Y&R launches Indochina network

Y&R launched in Myanmar last year

Y&R launched in Myanmar in May last year

WPP advertising agency Y&R has created a network focused on Indochina to service the increase in advertisers looking to run cross border campaigns in the sub-region.

Y&R Indochina will be run by the CEO of the network’s Vietnam agency, Matthew Collier, and launches eight months after Y&R became one of the first multinational agencies to have a majority owned agency in Myanmar.

“Y&R is already serving multinational clients in Indochina and seeing increased cross-border interest. As we continue to grow our offerings within these markets we see the importance of leveraging our capabilities and other synergies within the sub-region,” Collier said.

Sanjay Bhasin, CEO of Y&R’s Southeast Asian operations, added: “Indochina is home to some 170 million people with a combined GDP of almost US$500 million. This presents not only an opportunity for brands, but also a responsibility incumbent upon us as an industry to invest in the sub-region’s long term potential. Being the first international network to open a majority-owned agency in Myanmar affirmed our long-term commitment to that market, and now Y&R Indochina further reinforces how importantly we value the sub-region.”

“We are also seeing phenomenal client interest in Indochina sparked by the AEC (ASEAN Economic Community), with Thai clients like Shera, Krungsri Auto and Kubota looking at multiple markets in Indochina,” Bhasin added.


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