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Dentsu Aegis launches effectiveness agency brand Data2Decisions in Asia

Dentsu Aegis Network has rolled out its data analytics consultancy Data2Decisions across the region.

The consultancy, which was originally born out of the UK and acquired by Aegis Media in 2012, will be run in Asia by John Perella as managing partner.

Perella said: “Businesses are facing increasing complexity in deploying their marketing budget – which brands to support, which territories to develop and which channels are most effective?”

“Businesses in Asia Pacific have access to an immense amount of high quality data. By knowing how to harness it, they can make more effective decisions about their future marketing investments in order to grow profits,” he said.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, added: “Data2Decisions has an innovative offering that complements the Dentsu Aegis Network in delivering real business growth for clients. We strive for accountability in all the advice we offer clients, and Data2Decisions will help build empirical evidence of what actions work better than others.”

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