FYI

Yoose inks deal with European ad sales house

Singapore-based ad network Yoose has ventured overseas through a deal with Russian digital sales house OTM.

The announcement:

Singapore-based, global hyper-local mobile ad network YOOSE extends its reach into Europe through a partnership with OTM, a digital sales house in Russia.

The partnership is a strategic move for YOOSE to tap into the exciting Russian market and for OTM to become the leader in the hyper-local advertising market. YOOSE has the highest quality inventory pool available with GPS-derived location data.

As part of this collaborative venture, YOOSE and OTM have launched a massive campaign around the Sochi Olympic Games to create awareness for the use of their free Wi-Fi at the Games’ venues for a large telecom provider. The campaign has resulted in 5 million ad impressions in a span of 18 days in Sochi alone.

Said Christian Geissendoerfer, CEO of YOOSE: “Together with OTM’s expertise and presence in Russia, we are looking forward to the next phase of growth for YOOSE in this exciting part of the world as we drive innovation for the advancement of location-based services and mobile marketing.”

Said Dmitry Lazarev, CEO of OTM Russia: ““Delivering and adding value to unique mobile advertising experiences catered to the advertisers’ needs is YOOSE’s highest priority. Our partnership with YOOSE allows us to take a leadership position and a large head start in offering this exclusive and unique service in Russia. It will also put hyper-local mobile on the map as far as advertising campaigns are concerned.”

Source: press release

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