Ikea invites Singapore to ‘make space better’

Ikea has launched two web films to show how Singaporeans can make better use of limited spaces in their homes.

The first of the bedroom makeover films, created by BBH Asia Pacific, features a 30 year old civil servant whose passion for cosplay leaves his room in a mess.

The second film features a mother trying to squeeze her husband and son into a single room.


  • Project type: Web Films
  • Business Director: Christina
  • Chong Account Director:
  • Sheila Melbye Account
  • Manager: Jade Cheng
  • Head of Engagement Planning: James Sowden
  • Social Strategist: Josie Khng
  • ECD: Scott McClelland
  • Senior Art Director: Eirma
  • Webster Senior Copywriter:
  • Angie Featherstone Ar t Director:
  • Marcus Yuen
  • Copywriter: De Neng Lim
  • Producer: Daphne Ng, Bhavna Shivayogimath
  • Production Agency: Black Sheep Productions

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