Opinion

Festival of Media Asia video recap: opportunities and obstacles for programmatic trading

Programmatic trading at FOMAIn this half-hour video re-cap from the Festival of Media Asia, the heads of Asia’s top agency trading desks talk about how much money is being spent on programmatic buying, obstacles to adoption and predictions for the future for programmatic trading.

The speakers were Grace Liau, Asia Pacific general manager of Vivaki’s Audience on Demand trading desk, Michel de Rijk, APAC MD of WPP’s Xaxis, Yean Cheong and VP of market solutions at Interpublic Group’s MAP, which operates Cadreon.

The moderator was Jay Sears, SVP of marketplace development at Rubicon Project, with input on measurement from Scott Joslin, VP, international advertising effectiveness, comScore.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing