Festival of Media Asia video recap: opportunities and obstacles for programmatic trading

Programmatic trading at FOMAIn this half-hour video re-cap from the Festival of Media Asia, the heads of Asia’s top agency trading desks talk about how much money is being spent on programmatic buying, obstacles to adoption and predictions for the future for programmatic trading.

The speakers were Grace Liau, Asia Pacific general manager of Vivaki’s Audience on Demand trading desk, Michel de Rijk, APAC MD of WPP’s Xaxis, Yean Cheong and VP of market solutions at Interpublic Group’s MAP, which operates Cadreon.

The moderator was Jay Sears, SVP of marketplace development at Rubicon Project, with input on measurement from Scott Joslin, VP, international advertising effectiveness, comScore.


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