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Singapore Tourism Board ad lambasted for being ‘so bad it will go viral’

STB adA video created for Singapore’s tourism body has attracted attention for the wrong reasons, with a local news site suggested that it will go viral because it is so bad.

The three-minute promotional film for the Singapore Tourism Board, titled ‘See where the world is heading’, features a couple on a romantic tour of the city-state.

Singapore news site Mothership.sg wrote about the video in a post headlined ‘This STB video is so bad it will go viral’.

The post reads: “The people who produced this should be commended for being able to produce a three-minute video on what looks like a $0 budget. The video is cringeworthy and full of cliched dialogue, with the Singapore skyline as the only redeeming feature. They have also redefined what constitutes an awesome surprise (hint: Singapore government-approved) present.”

The video was removed from Singapore Tourism Board’s YouTube channel soon after the Mothership.sg post and just 400+ views (it was uploaded on 26 March), but can still be viewed here.

Among the Singapore Tourism Board’s agencies are JWT, which won the main brand account from BBH a year ago, and M&C Saatchi, which handed the account that targets the business community in August last year.

Update: Singapore Tourism Board has since responded to criticism of the video, saying that it was produced by Filipino broadcaster CBS-CBN and the response to the content on STB’s Philippine Facebook page had “largely been positive”.

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