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Ad agency Strawberryfrog withdraws brand from Singapore after less than a year

StrawberryfrogAd agency brand Strawberryfrog has withdrawn from Singapore, merging its local operations with US-based firm APCO Worldwide less than a year after launching in the city-state.

The Amsterdam-headquartered independent agency network, which has offices in New York and Mumbai, opened a Singapore office in September last year with Procter & Gamble and the Economic Development Board as founding clients. But the agency has parted ways with P&G, and the EDB account is now being handled from New York.

APCO Worldwide, which describes itself as “the world’s largest woman-owned independent communication firm” has taken on the business in Southeast Asia.

Mary-Jane Bulter

Mary-Jane Bulter

Strawberryfrog Singapore office was run by Mary-Jane Butler, a former DDB Singapore regional account director who moved from the New York office to launch the agency. She will remain with APCO Worldwide, along with Colin Wan, who was hired as Strawberryfrog Singapore’s new business director in October.

APCO Worldwide’s US-based media relations officer Adam Williams said of the merger: “We believe this will allow us to better serve our clients across the regions we’ve found the convergence of services is more advanced there, and clients now expect to us to deliver fully integrated communications services.”

“An added benefit of this integration is that we’ve been able to invest more in our staff in the region to better serve our clients.  We are already seeing positive results from this approach. Indeed, APCO was just recently selected to help with social media for Tang in the Philippines,” he said.

APCO Worldwide’s Asia headquarters are in Hong Kong. It also has offices in Bangkok, Beijing, Guangzhou,Hanoi, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Mumbai, New Delhi and Shanghai.

Strawberryfrog was founded in Amsterdam in 1999 by Scott Goodson and Karin Drakenberg.

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