FYI

The Sweet Shop signs Erick Ifergan for Asia roster

Production company The Sweet Shop has signed Erick Ifergan to its Asia director roster.

The announcement:

The Sweet Shop is proud to announce the addition of Erick Ifergan to their Asia/MENA roster of talent. The Paris-based director comes with a long list of accolades including more than 100 international awards for his brand of powerfully stylized, surrealist content.

Highly versatile, Erick’s strength lies in his ability to transmit a wide range of emotion through the careful manipulation of image. Having worked in fashion, beauty, and automotive content, Erick is well versed in a variety of styles and genres making him a favourite among such top clients as L’Oréal, Apple, BMW, Christian Dior, Audi, Nintendo, and Armani among others.

“They are a global company with a huge perspective,” says Erick of his decision to sign with The Sweet Shop.  “The people are focused and extremely professional.  I know they will allow me to bring my style and vision to their projects.”

“We are very pleased to welcome Erick to The Sweet Shop family,” says Claire Davidson, Managing Director of The Sweet Shop Bangkok. “His passion and versatility will make him a favorite among our clients.”

The Sweet Shop’s CEO/Founding Partner Paul Prince adds, “There is a poetry to Erick’s style.  It hits you on a gut level without sacrificing beauty or sensitivity. We’re thrilled to have his creative mind on our team.”

Erick’s signing is yet another example of The Sweet Shop’s ongoing commitment to growing talent with a unique voice and skills spread across the industry.

Source: press release

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