CCTV and Baidu enter ranking of world’s most powerful media owners

CCTV logoCompanies from China have made an appearance in a ranking of the world’s most powerful media owners for the first time.

China’s national broadcaster CCTV and internet search giant Baidu have entered the ranking, compiled by media agency Zenith Optimedia. The only other company from an emerging market is Globo, from Brazil.

Like last year, Japanese publishers Asahi Shimbun and Yomiuri Shimbun, and Fuji Media Holdings, feature in the ranking, which is topped by Google.

Zenith’s ranking in full:

World's most valuable media owners

With the entry of Baidu this year, there are now five internet media owners in the top 30 – Google, Yahoo!, Facebook, Baidu and Microsoft. But there is still no room for Chinese social media giant Sina Weibo.

“The arrival of CCTV and Baidu in our Top 30 list is testament to the size and dynamism of the Chinese market,” said Jonathan Barnard, head of forecasting at ZenithOptimedia. “But we expect a much greater presence from emerging market media owners once they start to expand their international operations in earnest.”

“The rise of the internet has created a new type of media owner – the intermediary – which generates its revenue by connecting consumers with contents and with each other. However, the production of compelling content lies at the heart of the media world, and content producers still dominate the Top 30,” he said.


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