Indian actor Rahul Bose stars in ad for anti-balding treatment Livon Hair Gain

Sands of timeIndian actor Rahul Bose is starring in a new campaign for hair loss treatment Livon Hair Gain.

The campaign, created by DDB Mudra, uses the sands of time as a metaphor for the ageing process and the inevitability of hair loss.

Sambit Mohanty, creative head (North) at DDB Mudra, said in a press release: “Falling hair is irretrievable; once you lose a strand, it’s gone forever. And that sparked off the idea of using sand slipping through fingers to make the point that Livon Hair Gain is proven to stop hair loss.”

“Rahul Bose is known for espousing genuine causes, and he was the perfect celebrity to make the point about using Livon Hair Gain before it is too late,” he said.


  • DDB Mudra Delhi
  • Chairman & Chief Creative Officer: Sonal Dabral
  • President: Vandana Das
  • Creative Team: Sambit Mohanty (Creative Head, North), Kushager Tuli (Associate Creative Director), Rajat Aggarwal (Group Head, Art)
  • Account Management: Radhika Das, (Senior Vice President), Santanu Ghatak (Manager), Stephen George, Anushka Kapoor (Executive)
  • Account Planning: Amit Kekre (National Strategic Planning Head), Arun Sharma (Vice President), Parul Budhiraja (Director), Toru Jhaveri (Director), Sulagna Chanda (Manager)
  • Production House: Chrome Pictures, Prafull Sharma (Executive Producer), Director: Aliyah Sen Sharma

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing